Aliza Habib

Senior Product Designer & Communications Lead

Shaping systems, services, and speculative futures — for the people existing systems tend to leave out.

Aliza Habib

Islamabad, Pakistan · Available for select work

Selected Work

05 projects
01

Designing for a Bank People Stopped Trusting

MMBL (Mobilink Microfinance Bank) × Ideate Innovation

Fintech / Financial Inclusion2024–2025
Illustration of the Dost app splash screen routing to either the conventional red app or the Islamic teal app.
02

A Reporting Tool That Tells You What the Numbers Mean

HealthOps (under NDA) × Ideate Innovation

Healthcare · Data viz · Reporting UX2025–2026
The HealthOps / SystemSight planning platform login screen.
03

Launching Pakistan's Climate Finance Accelerator

CFA Pakistan (under NDA) × DAI, with PwC & UK Government (FCDO)

Climate Finance / Public Sector2026
The Climate Finance Accelerator Pakistan launch event, with the programme's opening slide projected to the room.
04

What She Carried

NYU ITP — Thesis

Speculative Design / Immersive2022–2024
Visitors experiencing the What She Carried VR archive with headsets.
05

Why Women Stop Taking the Pill

Global Health Foundation (under NDA) × Ideate Innovation

Healthcare / Research2026
Field research interview during the maternal health study in Pakistan.

Philosophy

Design that treats comprehension, trust, and access as constraints — not features to add later.

What Aliza Does

UX & Product

  • Research
  • Information architecture
  • UI/UX design
  • Interaction design

Creative Technology

  • Rapid prototyping
  • Systems design
  • No-code / low-code
  • Physical computing

Strategy & Systems

  • Design audits
  • Accessibility review
  • Service blueprinting
  • Systems mapping

Facilitation

  • Workshops
  • Training
  • Mentorship
  • Design sprints

What people say

I had the absolute pleasure of managing Aliza at Ideate, and I can confidently say she is as good as they come. As a brilliant Fulbright scholar, Aliza brings a rare blend of sharp intellect and dedication to everything she touches. She is fully engaged across the entire design spectrum: effortlessly moving from user research to product design. What truly sets Aliza apart is how incredibly observant and skillful she is — she catches the subtle nuances others miss and translates them into brilliant user experiences. Any team would be incredibly lucky to have her sharp mind and dedicated work ethic, and I cannot recommend her highly enough.

Umair AbbasiCreative Director & Adjunct Professor of Design · Ideate Innovation

Aliza consistently demonstrated exceptional creativity and innovation in her designs, playing a pivotal role in revamping our company's brand guidelines. She also led the design of two of our flagship products, showcasing her ability to blend aesthetics with functionality seamlessly.

Waleed WaseemFounder & CEO · Productbox

Aliza quickly reached out when my team posted a creative, technical role that we'd had a tough time finding the right talent for. She was a great fit — reliably available, technically savvy, with a designer's eye, and always constructive with the resources available. Looking forward to seeing all that Aliza takes on from here!

Sarah ShulmanExecutive Producer · Jack Morton

As a colleague, I found Aliza to be dedicated, professional and taking a hands-on approach on the different projects she got to work on. She is a curious and motivated person who's constantly learning and improving her skills. Outside of work, I know Aliza to be a very kind and empathetic person.

Masna bin UmeedProduct Design & Design Systems