Aliza Habib

About

A designer working where systems, services, and people meet.

Aliza works at the point where product design, systems thinking, and communication strategy meet — building for the people existing systems tend to leave out.

Designing not just interfaces, but the conditions under which people can actually use them.

At Ideate Innovation, that means leading end-to-end product strategy for clients like MMBL and HealthOps: financial and health products built for users that most digital tooling quietly assumes away. Comprehension, trust, and access are treated as design constraints from day one, not retrofitted later.

As Communications Lead for DAI Pakistan, she orchestrates engagement strategy for initiatives like the Climate Finance Accelerator, a UK Government (FCDO) initiative built with DAI and PwC — aligning government bodies, investors, and startups behind a single, coordinated launch.

As a Fulbright Scholar, she completed her thesis at NYU's Interactive Telecommunications Program: What She Carried, a VR archive built from photogrammetry and oral history — a reminder that speculative, hands-on making is still one of the sharpest tools for understanding a system before you try to redesign it. Earlier roles as a product designer at Productbox and a creative technologist with Jack Morton shaped that range.

Based in

Islamabad, Pakistan

Education

M.P.S., Interactive Telecommunications Program (ITP), NYU

Honors

Fulbright Scholar

Contact

aliza.habib@nyu.edu

Timeline

NowSenior Product Designer, Ideate InnovationLeading end-to-end product strategy across fintech and health products.
NowCommunications Lead, DAI PakistanEngagement strategy for the Climate Finance Accelerator (UK Government / FCDO).
2022–24M.P.S., Interactive Telecommunications ProgramNew York University, as a Fulbright Scholar — thesis: What She Carried.
EarlierCreative Technologist, Jack MortonRemote creative-technical role for the global brand-experience agency.
EarlierProduct Designer, ProductboxRevamped the company's brand system and led design on two flagship products.